"Pricing optimization tools allow lenders to price more appropriately for all aspects of the loan, going beyond a consumer's risk profile to consider consumers' price elasticity of demand. This approach helps lenders originate a loan that will both "perform to score" and enhance portfolio profitability, ultimately enabling them to make better lending decisions for their limited loan dollars."

 
 Bobbie Britting
 Research Director,
 Consumer Lending
 TowerGroup