Perspecta provides financial
services organisations with high
value consumer insights and powerful
decision support tools for the “intelligent”
management of consumer churn.
Our insights contain vital knowledge about
the financial services consumer, particularly
with respect to consumer likelihood to churn
and motivation to churn. These insights have
been separately assembled for mortgages,
savings,
insurance, credit cards, current accounts
and personal loans, from meticulous analysis
of proprietary consumer databases.
They
enable organisations to project our market
leading consumer intelligence onto their own
customer bases.
They
enable organisations to assess the likely
commercial performance of alternative portfolios
of retention propositions.
They
enable organisations to personalise outbound
and inbound retention communications.
This
identifies where churn is most likely to
occur
and what are the critical factors driving
it.
This identifies the optimally
configured portfolio that will best address
the needs of priority customers whilst meeting
retention
and profitability targets.
This means that each customer
gets the most relevant offer at the most appropriate
time.
These tools, with
their embedded knowledge bases of consumer insights,
are helping major financial services organisations
create £multi-million benefits through improved
customer retention and improved margin or retained
business.
Our off-the-shelf decision support tools are delivered
quickly and implemented easily to provide a low
cost and
minimum risk solution to financial services churn.
